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Privacy Policy

Last UpdatedDecember 2023

This Privacy Policy describes the information and data collection, storage, use, and disclosure practices and policies of Little Pharma Inc. (“Curist,” “we,” “our,” or “us”) on the website located at www.curistrelief.com (along with all subdomains, collectively, the “Website”).  This Privacy Policy is only applicable to the Website and not to any other websites that you may be able to access from the Website, each of which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy.   When you leave the Website via a link to another website, you are subject to that site’s Privacy Policy, Terms of Use, and other policies (“Third Party website policies”) applicable to that site and you should review the Third Party website policies. By using the Website, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Website. This Website is intended for users located in the United States of America.

Data Collection

Curist may collect two different types of information, Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”). PII and Non-PII may be collected in a variety of ways, including, but not limited to, when you visit our Website, register on the Website, make a purchase or place an order, subscribe to a recurring product order, fill out a form, contact customer service (telephonically or electronically), and in connection with other activities, services, features or resources we make available on our Website.

Personally Identifiable Information Collected: In order for you to access, use, and/or purchase the products and services offered through the Website, we may require you to provide information that identifies you as an individual (i.e., “PII”).  PII may include the following categories of information: (1) Contact Data (such as your name, mailing address, email address, and phone number(s)); (2) Financial Data (such as your account or credit card number); (3) Demographic Data (such as your zip code and age); and (4) Personal Transactional Data (such as your order history).  If you communicate with us by email, post a product or service review, or otherwise complete online forms or surveys, any information provided may be collected as PII.

In addition to collecting PII when you voluntarily submit such information to us, we may receive PII from third parties.  PII from third parties may be combined with any personal information that you provide to us.

You can refuse to supply PII, but please note that it may reduce the functionality of the Website and prevent you from engaging in certain activities. You will not be able to make a purchase or subscribe without providing PII.

Technical Information Collected: We (or third parties) may collect technical information about visitors to our Website.  Technical information may include, for example, the IP address or other identifier for your computer or device, time zone, operating system, Internet service providers utilized, the individual web pages or products viewed, what websites or search terms referred you to the Website, and information about how you interact with the Website, including your responses to any quizzes.  

We (or third parties) may use cookies and other technologies to collect such information for advertising and other purposes.  These technologies help us to distinguish you from other users of our Website, understand usage of our Website, and the effectiveness of our communications with you, among other uses. This allows us to provide you with a good experience when you browse our Website and to improve our Website and communications with you. See the Digital Advertising & Analytics section of this Privacy Policy to learn more about the use of this information and the choices available to you.

Data Use

We may use your PII for any lawful purpose, including for:

  • Analytics.  We may measure the number of visitors to the different sections of ourWebsite, generate usage statistics, and analyze the Website to better understand visitor preferences. We may also use the information we collect to assess the success of our marketing and advertising campaigns.
  • Customer service.  We may use the information you provide to help us respond to customer service requests and support needs more efficiently.
  • Personalization.  We may use information to personalize the Website to your interests or to tailor our products, services, content and offerings.
  • Operating or improving our Website and our business.  We may use feedback you provide to improve our Website, products and services.  
  • Fulfill orders, including to process payments.  We may use the information you provide when placing an order to provide service to that order.  For example, we use the information to arrange for shipping or provide you with invoices and/or order confirmations.
  • Running Website features, including contests, promotions, and surveys.  We may send you information about promotions, contests, surveys, or other content we think will be of interest to you.
  • Communicating with you.  We may use your email address to send information and updates pertaining to an order, among other practices. For instance, we may also use email addresses to respond to your inquiries, questions, requests, and/or to send communications we think may be of interest. We may also use information to ensure an email reaches intended destinations or to generate special offers and advertisements. You can opt-out of promotional emails by clicking “unsubscribe” in the bottom of the email. Please allow up to ten (10) business days to process opt-out requests. Even if you opt out of promotional emails, you will still receive transactional messages regarding your order(s) or subscription status.
  • Compliance with legal obligations and for security, identification, and other purposes.  We may use the information we collect to comply with law, verify identity, detect and prevent fraud, and to maintain the security of our Website.  We may also use the collected information as otherwise disclosed at the time of collection or use.

Data Disclosure

We may share or disclose the PII we collect with third parties, including the following:

  • Service providers or agents that perform activities on our behalf, including, but not limited to, fulfillment, shipping, content development and marketing service providers;
  • Payment processors, financial gateways, your credit card company and other third parties to process transactions;
  • Product manufacturers to report adverse events;
  • Third party merchants, advertisers, promoters, content providers and others that we contract with to provide goods and services via programs and offers;
  • Our affiliates, subsidiaries, and our related companies linked by ownership;
  • As part of a corporate sale, merger, or acquisition, or other transfer of all or part of our assets including as part of a bankruptcy proceeding;
  • Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, or to protect our rights or the rights of third parties; or
  • With your consent or as otherwise disclosed at the time of data collection or sharing.

Please note that if you provide PII online, for example, by writing a product review, all such information can be collected and used by third parties.

Financial Data is shared to a more limited extent. We do not share your Financial Data for any marketing related purposes. We may share Financial Data with business parties who assist us by performing core services (such as hosting, billing, fulfillment, or data storage and security) related to the operation of the Website and the provision of products and services. Those business partners agree to uphold the same standards of security and confidentiality described in this Privacy Policy, and they will only use your Financial Data to carry out their specific business obligations to Curist.

If you do not want us to share your PII with any third parties, please email us at hi@curistrelief.com.

We may share de-identified or aggregated information that is not linked to any PII, and any other technical information, without limitation.

Digital Advertising & Analytics

We may work with third parties that present advertisements, and engage in data collection, reporting, ad delivery and response measurement, and site analytics on our Website and on third party websites across the Internet and applications over time. They also may use this information to associate various browsers and devices together for the purpose of interest-based advertising and other purposes like analytics. These third parties use cookies, web beacons, pixels, or similar technologies to perform this activity. They also obtain information about websites you visit, and other information from across your browsers to help serve advertising that may be more relevant to your interests on and off our Website and across your browsers. This type of advertising is known as interest-based advertising.

For more information about interest-based advertising on your desktop or mobile browser, and your ability to opt out of this type of advertising by third parties that participate in the Digital Advertising Alliance (“DAA”), please visit the DAA Self-Regulatory Program. Please note that any opt-out choice you exercise through these programs will apply to interest-based advertising by the third parties you select, but will still allow the collection of data for other purposes, including research, analytics, and internal operations. You may continue to receive advertising, but that advertising may be less relevant to your interests. If you use a different browser or device or clear your cookies you may need to opt-out again.

We may also work with third parties that collect data about your use of the Website and other sites or apps over time for non-advertising purposes.  For instance, we may use Google Analytics and other third-party services to improve the performance of the Website and for analytics and marketing purposes.  For more information about how Google Analytics collects and uses data, visit www.google.com/policies/privacy/partners/, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout/.

Third-party websites and services

Visitors may find advertising or other content on our Website that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by third-party sites or services linked to or from our Website. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other site or service will be subject to that site or service’s own terms and policies.

The Website may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties.  If you use these tools to share personal information or you otherwise interact with social media features on the Website, those social media companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public.  Your interactions with third-party social media companies and the use of their features are governed by the privacy policies of the social media companies that provide those features.  We encourage you to carefully read the privacy policies of any social media accounts you create and use.

Text Marketing Notifications

By subscribing to our text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out.  You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.


We take reasonable measures to help maintain information we collect through the Website in a secure manner. Please be aware that, despite our efforts, no security technology can provide invulnerability to information compromise, and we cannot and do not guarantee the security of any information that you transmit to us or to any third party affiliated with the Website.

Accessing, Updating, and Correcting PII

At any time you may contact Curist by email at hi@curistrelief.com to update your PII or request that your PII no longer be shared by Curist. If your user name or password is lost, stolen, or subject to unauthorized use, promptly contact Curist at hi@curistrelief.com to update the PII we have on file for you.

Your Choices

For choices with respect to third-party interest-based advertising activities, please see the Digital Advertising & Analytics section above.

Your California Privacy Rights

As described in this Privacy Policy, from time to time we may make your personal information available to third parties for their marketing purposes.  California law permits individuals who are California residents to request certain information about our disclosure of personal information to third parties for direct marketing purposes.  If you are a California resident and would like to make such a request, please submit your request in writing to hi@curistrelief.com.  If you do not want us to share your personal information with third parties, you may opt-out of this information sharing by emailing us at hi@curistrelief.com.  In accordance with California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints with the California Department of Consumer Affairs, 1625 North Market Blvd., Suite N112, Sacramento, CA 95834; or by phone at 916-445-1254 or 800-952-5210; or by email to dca@dca.ca.gov.

Changes to this Privacy Policy

We have the discretion to update this Privacy Policy at any time. We encourage visitors to frequently check this page for any changes to stay informed.

Contact us

If you have any questions about this Privacy Policy, the practices of this Website, or your dealings with this Website, please contact us at: hi@curistrelief.com or Little Pharma, Inc., 163 Amsterdam Avenue, Suite #1005, New York, NY 10023.